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Florence, Oregon

On the Beautiful Oregon Coast
photo of Lighthouse in Florence, Oregon
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Florence, the undiscovered jewel of Oregon's central coast, beckons visitors each year with its breathtaking beauty, historic attractions, and unique way of life. Rugged coastlines, golden beaches, and towering sand dunes exist here within sight of a quaint harbor hugging the shores of a charming pioneer town.

photo of Pacific bay in Florence, Oregon

Take an exhilarating ride across Pacific beach sand dunes on an ATV. Lose yourself in the exotic beauty of an old growth forest. Cast a line and wait for the salmon to bite on the scenic Siuslaw River, or head downstream for a riverboat ride through the town's Port of Siuslaw.

With so much to see and do, one might think this gem of a town would be flooded with throngs of tourists. Yet, amazingly, this "City of Rhododendrons," with more attractions and activities than most other destinations, remains quiet, rural, and a pleasure to visit. In other words, Florence offers more to see and do with less congestion and more open space, making an ideal vacation spot for the crowd-wary traveler.

Water is an essential part of life in and around Florence. The Siuslaw River, crisscrossed by picturesque bridges that harken to another era, forms the historic heart of the region. This natural wonder was the focal point around which Florence evolved, and today sees countless fishing vessels and pleasure boats traversing its sparkling waters. The area also boasts 17 lakes, popular for aficionados of water-skiing, jetskiing, and wind surfing. Cleawox and Lily Lakes make perfect spots for flyfishing, bottom fishing, and casting for rainbow trout, bluegill, perch, and crappie. Then, of course, there's the biggest lake of them all, the mighty Pacific Ocean.

The Pacific seashore offers some of the most famous attractions in Oregon; most notably the Oregon Dunes National Recreation Area, with its enormous sand dunes, rising to elevations of hundreds of feet. The vast size and sheer number of these ever-shifting mountains of sand make a beautiful, almost other-worldly, landscape. They also offer perfect vantage points to look out across the magnificent Pacific; on crystal clear winter days, the view can stretch forever.

Another view worth taking in is the lush greenery of the Pacific Northwest old growth forests; there are quite a few in central Oregon open for hikers and nature lovers. Take in the beauty of Kentucky Falls and the green shade of the cool forests along the Pawn Trail. The huge Siuslaw National Forest runs for 50 miles up and down the Oregon Coast surrounding Florence and offers plenty of opportunities for seeing nature at its most pristine.

For visitors looking for modern conveniences, Florence is the Central Coast's cultural centerpiece, offering the finest in entertainment and accommodations. Visit the town's dozens of shopping and dining establishments. Explore one of the annual civic celebrations, such as the town's landmark Rhododendron Festival each spring or the Florence Fall Festival. Stroll along the waterfront of Old Town, past the numerous boutiques, restaurants, and antique stores. And enjoy fine accommodations at one of the area's many hotels, and bed & breakfast inns, or at one of its 16 campgrounds and RV facilities.

photo of Pacific bay in Florence, Oregon

Florence and vicinity also boasts a complimentary pair of magnificent golf courses (or golf "links"), 14 miles of horse trails, seven beach accesses, an 8,000-square-foot events center and art gallery, approximately 30 churches representing a variety of faiths and denominations, and additional oceanside attractions, such as the Heceta Lighthouse and the Sea Lion Caves, the largest sea cave in the world.

From its people and celebrations to its beaches and attractions, from its churches and community centers to its wildlife and natural wonders, this area welcomes all who make the trip to see its splendors. Spend some time in Florence, a unique vacation destination that thrives upon the beauty and resources of its diverse ecosystem, and the pride and community of its people.

Chamber of Commerce Visitor's Center
270 Hwy 101, Florence, Oregon 97439
(541) 997-3128 ....... Email

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